American distributor, Nature Lovin’ Lubricants, has announced the release of PRIDE – a new range of lubricants specially formulated and designed in support of the gay, lesbian, bisexual and transgender communities (LBGT). The company pledges to donate five percent of all sales to the Human Rights Campaign, which promotes equality for LBGT Americans.
The packaging features the iconic PRIDE rainbow motif designed by Gilbert Baker in 1978, along with coupled gender symbols for ‘her’ and for ‘him’ and the slogan “Lubricant for the cause”. Available in 2oz and 8 oz bottles, the female version is a water-based gel, while the male product is a hybrid water-based silicone blend. Both products are made with royal jelly.
“At Nature Lovin’ Lubricants we strongly believe in the free rights of all Americans and the pursuit of happiness,” said Lou Rivers, CEO of Nature Lovin’ Lubricants. “We cannot forget that this country was founded on freedom. Everyone deserves to have pride in who they are and who they love.”
PRIDE is now available for pre-order, with shipping scheduled for July 20th.