EDC Wholesale has a new name. From 1st of March 2021 the Holland-based wholesaler became known as ONE-DC. According to EDC, plans were already in place to change the name but were postponed due to the Covid pandemic.
“We planned to launch the new name during EroFame last October, but when the show got cancelled, we decided to postpone the launch,” said Eric Idema [pictured], CEO of ONE-DC. “By now we are not sure if this year’s show will happen, so we decided to go ahead and launch the new name. We are ready for a new identity, even though we will remain the same company, with the same values. We felt like we have outgrown the name EDC Wholesale as it doesn’t cover everything we do – we have become so much more than a wholesaler.”
With an eye on international expansion, the company said the name ONE-DC fits its overseas ambitions as it is pronounced similarly in every country in the world, while there are many ways to pronounce EDC Wholesale.
“We were looking for a simple name, that sticks easily and that still links to our activities,” said Idema. “With this name we are ready for the future, it all comes together as one. ONE-DC sounds similar to EDC, so we hope that this will make it easy for everyone to adopt the new name.”
In addition to its new name, the company has also launched a new and platform.
“We are extremely proud to have launched our new platform,” said Lennard Honebecke, head of sales at ONE-DC. “We have been waiting for a long time to launch our new platform and although it’s not 100% ready, behind the scenes we will continue to improve and finalise the details. But customers can already benefit from a platform that is modernised and updated. The new platform offers a solid base for future development with further improvements and an optimised user experience, offering content and training which will reinforce the strategy of ONE-DC towards its customers.”
Retail customers can now go to www.one-dc.com or contact [email protected].
