Lelo hits London’s Oxford Street

Posted: November 18, 2013

Swedish designer brand Lelo claims to have created the UK’s first-ever interactive High Street display window advertising sex toys to the public. The display is featured in the window of Harmony on London’s Oxford Street and its theme is ‘Pleasures That Dreams Are Made Of’.

The display features a woman interacting with different fantasies, encased in bubbles hanging from the ceiling, which contain a number of best-selling Lelo products (in their packaging). In addition to Lelo’s ‘pleasure objects’ a range of the firm’s accessories, such as silk and suede blindfolds, handcuffs, pleasure ties and teasers, are also showcased.

Jaime O’Sullivan, Harmony manager, said: “The Oxford Street shopper has always shown an interest in our window, but the Lelo window design is the best we’ve ever had. I was initially worried we were premature in installing the Christmas window but my fears have been allayed by strong weekend sales. Visits to our flagship store have increased radically since Friday, so it’s seems it was a decision well made.”

Steve Thomson, Lelo global marketing director, commented: “Unlike the majority of brands in British High Streets, the law puts us in the position of not actually being able to display our products in their entirety. Not ones to shy away from a challenge, we’re very pleased with this latest display – it marks a huge step forward in official acceptance of a luxury intimate lifestyle brand such as Lelo. We’re thrilled UK laws recognise and support this stylish approach to pleasure.”

The Harmony window display can be seen on 103 Oxford St, London, up until January 1st 2014.