Fifty Shades range extends to lotions and potions

Posted: June 6, 2013

The Fifty Shades of Grey Official Sensual Care Collection was launched earlier this week, following the success of the Official Pleasure Products Collection. There are nine intimate products in the new range, including sensual bath and massage oils and three lubricants.

Like the pleasure products range, the new collection has been developed by Lovehoney in association with the trilogy’s author EL James and the aim was to ‘capture the extraordinary sexual chemistry shared by the books’ lovers Christian Grey and Anastasia Steele – in a bottle’.

All of the Sensual Care items have been inspired by passages in the best-selling books and the bath and massage oils are said to be infused with Christian Grey’s signature scent with its notes of bergamot, sandalwood and musk.

The range includes: Sweet Sensation Sensual Bath Oil, Ready for Anything Aqua Lubricant, Sensual Touch Massage Oil, The Foil Packet Condoms, Come Alive Pleasure Gel, Silky Caress Lubricant, At Ease Anal Lubricant, Cleansing Sex Toy Cleaner and Soothe Me After Spanking Cream.

Lovehoney co-founder Neal Slateford said: “The aim is to distil the extraordinary sexual chemistry enjoyed by Christian and Ana and capture it in a bottle. We have worked very closely with EL James to perfectly blend the oils and aromas she had in mind when she created Ana and Christian. The Fifty Shades Pleasure Collection achieved record-breaking worldwide sales. We believe the Sensual Care range will be even more popular than the Pleasure Collection and become essential part of any pharmacy range.”