Doc Johnson played a key role in the recent revamping of Soho’s Original Adult Store, and the new layout boasts dedicated sections for both Main Squeeze and Kink by Doc Johnson. The store, located at 12 Brewer Street, London, W1F 0SF, has been a mainstay in the area for decades, and it was given a new look following the acquisition of the Soho Original business by Tim Hemming.
“It was a large undertaking, but I’m quite pleased with how the store turned out,” Hemming said. “I’m grateful for the wall skins and displays from Doc Johnson – they look great, and customers are drawn to them.”
The Main Squeeze wall skins cover a large section of the store, showcasing the many porn and social-media stars who have their own toy in Doc Johnson’s range of Main Squeeze hard-case strokers. The fetish line Kink by Doc Johnson also has a dedicated section at the store and signage in the window.
Doc Johnson director of sales Kerin DeFrancis said: “I was incredibly excited and honoured to work with Tim to give the store a fresh look. He’s a great partner, and everything turned out so well.”
