Darker window display results in increased footfall at Harmony

Posted: February 2, 2017

Harmony’s Oxford Street branch has opted for a Fifty Shades Darker window display for Valentine’s Day and the firm is already reporting an increase in footfall since it was installed. Entitled Masquerade Ball, the main image depicts two mysterious figures dancing by the light of a chandelier and is reminiscent of scenes from the soon-to-be-released Fifty Shades Darker movie.

The display was designed in house by the Lovehoney team and the project was spearheaded by Laura Wood, Lovehoney sales consultant. “It has been fantastic to work with Jamie and the Harmony team on the window,” said Laura. “The store is renowned the world over for its innovative displays and collaborative approach. We wanted to create the effect of shoppers being drawn into the ballroom scene and being part of it. I am so passionate about the Fifty Shades of Grey brand and opportunities like this make working on it all the more enjoyable. I look forward to working with the team in the future, and other retailers all over the UK. There is so much more we can do.”

Jamie O’Sullivan, Harmony area retail manager, said: “Having such a spectacular window display has created such a buzz amongst the team here, especially since the last Fifty Shades film was such an enormous success. This window is very theatrical with the ballroom scene from the new film being captured quite remarkably, and gives the window great depth. I’ve actually lost count of times I’ve seen people taking selfies outside the shop. It has been an absolute pleasure to work with Lovehoney on this. The support and input they provide is amazing. They are a class act.”

O’Sullivan added that the most asked for items in Harmony are the Fifty Shades Darker Masks, showcased in the window display and iconic symbols of the movie. A cinematic trailer featuring the Fifty Shades Darker range can be seen here. Retailers interested in discussing POS options for any of Lovehoney’s licensed brands should contact laura.wood@lovehoney.co.uk