Pipedream has announced it has promoted Brian Sofer to director of marketing. Brian came to Pipedream four years ago with over 20 years of marketing experience with a wide range of clients in the adult, music, extreme sports, and smoke industries. Pipedream says his diverse background has proven extremely valuable as he’s navigated clients large and small, mainstream and counterculture, honing his ability to effectively communicate to a wide range of demographics and continuously implement integrated marketing strategies with profitable results.
“Brian’s dynamic marketing experience and expertise working with distributors and retailers is well suited to guide the Pipedream marketing team,” said Matthew Matsudaira, CEO of Pipedream. “His expertise in marketing strategy and retail marketing will complement Pipedream’s growth initiatives. We have already seen his impact to the business as well as his team.”
Sofer commented: “I’m extremely grateful for this opportunity. Pipedream is absolutely thinking and acting differently, and our future is very exciting. We’ve got a whole new focus for the company and it starts with putting our partners first. We will continue to innovate both with our product and our marketing tactics to ensure our customers thrive.”
