Lovehoney celebrated International Friendship Day on July 30th by launching a ‘refer a friend’ scheme through Mention Me, giving both customers and their friends £15 off their next £50 order. After buying products online, customers just click the pop-up after checkout advertising the offer. They can then create a personalised discount code to share with their friends, which they simply enter like any other promo code via the special ‘refer a friend’ link on the checkout page – this activates both their offer and the original customer’s reward.
