We-Vibe fights back against Instagram with #UnmutePleasure campaign

Posted: July 31, 2019

The latest victim of social media ‘censorship’ is We-Vibe, which had its @WeVibe account shut down by Instagram, and this has promoted the pleasure products manufacturer to launch its #UnmutePleasure campaign.

Announcing the campaign, the company said in a statement: “Instagram continues to censor content arbitrarily. They disable sex- and pleasure-positive accounts and justify their actions by claiming a violation of their terms. Earlier this week, Instagram shut down the popular @WeVibe handle, giving no warning, no description of the violation, or offering an opportunity to dispute the claim. The account remains disabled, and the brand is rallying support from the industry and the broader community with its #UnmutePleasure campaign.”

Head of communications Denny Alexander added: “This is bigger than We-Vibe. Instagram’s censorship and shutting of sex-positive accounts is affecting our whole community. We started this campaign to bring attention to the issue and to act as a rallying point for the industry. We’re asking retailers, educators, bloggers, and other brands to stand with us and tell Instagram that it’s time to #UnmutePleasure.”

We-Vibe is asking supporters to share the #UnmutePleasure image on Instagram, Facebook, or Twitter (available in variety of formats here). Tag @Instagram and tell it why it’s important to foster sex- and pleasure-positive voices, like @WeVibe, on the platform. We-Vibe has contacted Instagram to dispute the account closure, but Instagrm has yet to respond. We-Vibe has also posted an open letter to Instagram on its blog.