The winners of the ETO Awards for 2012 were as follows:
PRODUCTS:
Best Female Product: Studio Mascara Wand (Screaming O)
Best Male Product: Hand Solo (Rocks Off)
Best Consumable: ID Glide (ID Lubricants)
Best Product Packaging: Lelo
Best Product Marketing: Fetish Fantasy Series (Pipedream)
Best New Product Range: Leaf (BSM Factory)
BRANDS
Best Film Brand: Harmony
Best Pleasure Brand: Rocks-Off
Most Innovative Brand: Fetish Fantasy Series
Best Consumable Brand: ID Lubricants
Best Erotic Books Brand: Xcite Books
Best Lingerie Brand: Seven Til’ Midnight
DISTRIBUTORS
Best R18 DVD Distributor: ABS Holdings
Best Pleasure Products Distributor: Planet Earth
Best Oversees Distributor: Orion
Best Gay Interest Distributor: Mister B
Best Lingerie Distributor: Kevco Wholesale
RETAIL & ONLINE
Best Retail Chain: Ann Summers
Best Individual Store: Nice ‘n’ Naughty (Brighton)
Most Innovative Retailer: Sh!
Best Online Retailer: Bondara.co.uk
Best Online Resource: Sextoysbuzz.com
SPECIAL AWARDS
Best Stand at Show: Scala Playhouse
Best Sales Team: ABS Holdings
Services to the Industry: Tim Hemming