Lovehoney’s fly-on-the-wall TV series Frisky Business aired on Australian national TV last week and brought immediate benefits to the retailer. The four-part series (known as The Joy of Sex Toys in the UK), started on the SBS2 channel on 23rd August with episodes 1 and 2, and finished with episodes 3 and 4 on 30th August.
The series focuses on the characters who work in the Lovehoney offices in Bath, UK and Brisbane, Australia, with highlights featuring a Motörhead product launch, lingerie photoshoots with MTV stars Marnie Simpson and Chloe Goodman, the 2015 Xbiz awards, and Lovehoney staff members Laura and Chris, who fell in love while working at Lovehoney in the UK, and now work in Australia.
Lovehoney co-owner Neal Slateford said: “We’re thrilled to be able to bring Frisky Business to Australia. The first two episodes had the highest daily ratings for SBS and sales of our Motörhead Official Pleasure Collection have doubled in the last week thanks to the exposure from the show. Episodes 3 and 4 feature our expansion into Australia, the growth of the Lovehoney team and lots of fun and games with our Australian customers.”
Frisky Business Season 2 is Lovehoney’s third TV collaboration with Oblong Films following More Sex Please, We’re British in 2012 and the original six-part Frisky Business Season 1 in 2014. Oblong’s executive producer Jonny Young said: “We’ve had a long track record working with Lovehoney in the UK. Just when we thought they couldn’t get any bigger or better – they did! Expanding their operations in Australia meant we had more great characters and story lines to pursue. The gang out in Brisbane are lovely people, and that really comes across on screen.”