Selfridges embraces erotic luxury lines for Christmas

Posted: October 28, 2014

Luxury erotic specialists Box of Grey launched a collection of gift collections through Selfridges in October to coincide with the store’s Enchanted Christmas concept. Prices range from £125 up to £4,995, while individual accessories on offer include a leather-handled feather for £45 and a cow-hide eyemask for £155.

The £125 Essentials package contains a mask, cuffs and feather; the Grey box includes a ‘portable playroom’ of leather accessories in a grey bronze edged flight case and has a retail price of £995; Ice Queen includes vodka, peach lube, a melting massage candle, Swarovski embellished silk blindfold, crystal dildo and ice cubes, leather accessories and ostrich feathers in a custom-built snow white flight case for £1,295; while the £4,995 Treasure box offers a collection of gold bridle leather and hide accessories, bondage lasso, crystal dildo, Champagne and gold plated massager, presented in a premium hide flight case lined with shearling.

Emma Pake, lingerie buyer for Selfridges, commented: “In the past few years, the spotlight has well and truly been shone on bedroom playfulness – for us as retailers, it’s a fantastic opportunity to showcase a part of the lingerie industry that’s no longer a dirty little secret. Box of Grey have given us a means of doing that in a beautiful, really considered way. This is a true luxury product.”

The Box of Grey packages can be purchased from Womens Lingerie in Selfridges London, or online at www.selfridges.com

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