As we approach the two most popular card sending occasions – Christmas and Valentine’s Day – Creative Conceptions is offering retailers a range of greetings cards which are designed to celebrate the unique intimacy enjoyed by same-sex couples. There are 35 different designs to choose from, in four distinct sections: His and Hers Christmas cards and His and Hers cards for any occasion. The name of the cards, Ganymede, was inspired by Greek mythology, as the Greek God Ganymedes was often portrayed as the god of homosexual love.
Creative Conceptions said: “Many greetings cards on the market, targeted specifically at same-sex couples, are gimmicky or often a little brash, with clichéd images of men in ‘cheeky’ novelty costumes, rainbow colours and use of the Gay symbols. After realising there is a real gap in the market for tasteful, same-sex cards, we set about sourcing designs that depict loving, romantic scenes – a truer representation of same-sex couples.”
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