Crüe’s control: Lovehoney ‘blown away’ by Mötley Crüe media splash

Posted: August 17, 2016

Lovehoney’s Mötley Crüe Official Pleasure Collection may not be available until September but that hasn’t stopped the mainstream media moshing itself into a frenzy of blasturbation over the launch announcement. Music magazines NME, Classic Rock, Rolling Stone and Team Rock were first to report on the range and the brotherhood of steel was joined by a number of print and online titles, including The Independent, which announced the launch to its 90 million monthly readers with the headline ‘Mötley Crüe vibrators: How branded sex toys can sexually liberate fans’.

US business site Forbes.com told its 46 million monthly visitors that the “dream of having the chance to own a sex toy honoring one’s favorite rock group has finally, thankfully, become a reality for fans of Mötley Crüe”, while Irish channel TV3’s flagship celebrity and entertainment show Xposé reassured fans that “Mötley Crüe will live on in lusty fans’ bedrooms” and that they could snap up the toys “in time for Christmas”.

Lovehoney’s international sales manager Jim Primrose said: “We’ve been blown away by the positive reaction from the world’s media and our press team have been inundated with requests from top journalists and bloggers wanting to review the range. It’s a fantastic indicator of how popular this range has the potential to be when it hits the shelves in September. Retailers should add this rock’n’roll collection to their sex toy repertoire – it’s about to top the charts.”

The range consists of eight mini and midi-sized vibes featuring the band’s iconic typography and distinctive artwork, as featured on classic albums (the band has sold over 100 million albums globally) Girls Girls Girls, Shout At The Devil, and Too Fast For Love. Eye-catching POS materials are available to retailers to support the launch. Contact enquiries@lovehoneytrade.com for more details.

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