Wicked Sensual Care is celebrating its 10th anniversary this month and is marking the occasion in the traditional way – with birthday cake. Not a conventional cake though, Wicked’s is a birthday cake-flavoured water-based lubricant. Sweetened with Stevia, Birthday Cake Lube is said to combine the flavours of velvety cake with buttercream frosting.
Reflecting on the ten-year anniversary, Steve Orenstein, president of Wicked Sensual Care said: “I take great pride in what we have accomplished over the last decade, and it could not have happened without those who accompanied us on our journey – our dedicated and talented staff, our long-standing customers, and our partners and communities. As we celebrate this important milestone, I am even more enthusiastic about the many opportunities we have to contribute to a healthier and more sustainable tomorrow.”
Wicked Sensual Care brand strategist and resident sex educator Jessica Drake added: “To say that I am grateful and humbled by this team’s success over the past ten years would be an enormous understatement. I am equally thankful to all of the people who supported us from day one. It would’ve been hard to believe that when we started the company with a handful of people that we would end up where we are today. But what I’m most proud of is that we’ve continued to stick to our core ideals – sex education, wellness, and health – and as a result, we have been a disruptor in the pleasure products space. I am incredibly honoured to be a part of that. That said, I know our best days are ahead of us.”
Marketing director Cassie Pendleton said: “We’re very proud of our ten-year track record of providing products that have become mainstays in people’s pleasure. At the same time, we are forward-focused on the next decade and have significant plans to continue to deliver innovation to the lubricant category and the industry as a whole.”
Wicked Sensual Care will continue to mark its anniversary at industry events over the coming months: “We have a lot to celebrate,” said Pendleton. “Coming out with a Birthday Cake flavoured lube earlier this year was a fun way of expressing our gratitude for the support that our distribution and retail partners have shown us over the years. We are incredibly thankful for their partnership, and we invite them to celebrate this milestone with us.”
To order Birthday Cake or any Wicked Sensual Care product, contact your preferred distributor, WSC sales rep, or email [email protected] and for more information visit www.wickedsensualcare.com
