Shirley adds bridal range to latest catalogue

Posted: January 30, 2019

Shirley of Hollywood has released its 2019 Annual ‘Big Book’, which is available now through the lingerie brand’s UK and Ireland distributor, Alterego Lingerie. Among the new additions to this year’s catalogue is a bridal section, and Alterego operations director Gareth Laycock said: “Shirley have introduced loads of new, innovative and exciting new lines to this year’s Big Book Collection, and so far feedback from customers has been fantastic. Many have not really focused on bridal lingerie before but, having seen the new Big Book, are planning to create a new section in-store or a new space in their web shop.”

He added: “We will be stocking most of the Big Book collection here in the UK but if there is anything in the collection that we do not hold in stock, we can get it within a few days. The great thing with Shirley is that since we have taken their distributorship, we now have no minimum order quantities, and I think that has given customers greater access to the brand. One last thing: Shirley have improved their imagery massively, they’re really high resolution, fantastic for websites etc. The backgrounds aren’t too distracting, and you can see the models are enjoying showing the garments.”

Contact Alterego for a copy of the new Shirley of Hollywood catalogue and price list.

Alterego Lingerie:

[T] 0845 094 6603