Sextech agency the Healthy Pleasure Collective has announced it has expanded to become the HPC Group with the launch of its HPC innovation LAB in an effort to support the sextech sector and its clients. In addition to launching HPC LAB, the agency has expanded its digital strategy and marketing, affiliate, and PR services, providing an ‘ecosystem of experts’ to help deliver innovations through the ever-changing landscape.
HPC says that as an industry category, sexual health/wellness has become increasingly mainstream, with some estimates suggesting it could reach $126+ billion by 2026. HPC Agency’s mission is to facilitate the connection between sexual pleasure and overall health and wellbeing. HPC LAB has recently appointed urologist, scientist, and sexual health innovator Dr Eduard García Cruz as a new partner.
CEO and co-founder Dominnique Karetsos commented: “The World Health Organization defines sexual health as ‘a state of physical, mental and social wellbeing in relation to sexuality’ and that it requires a positive and respectful approach to sexuality and sexual relationships, as well as the possibility of having pleasurable and safe sexual experiences, free of coercion, discrimination and violence. But to date, we have not incorporated sexuality as part of our social understanding of global health.”
With this expansion, HPC Group says it hopes to continue to elaborate on the narrative of sexuality as a valued part of health and continue to help start-ups and established brands alike positively impact sexual wellbeing.