Lovehoney launched its expanded Fifty Shades of Grey Official Pleasure Collection line at last week’s virtual ANME show, adding two new ranges: Sensation, which consists of 12 rechargeable toys, and Anticipation, which is made up of 12 pieces of luxurious bondage items.
Lovehoney says the all-new sub collections tout expert design with optimum functionality, while remaining at an affordable price point.
The Sensation collection of waterproof toys includes Finger Vibrator, Clitoral Vibrator, Vibrating Pleasure Stroker, Flickering Tongue Vibrator, Mini Wand Vibrator, and G-spot Finger Vibrator, all of which have the Fifty Shades of Grey logo embossed on them. Made of smooth, black silicone, they come with a REPREVE® fabric storage bag, which is made from 100% recycled plastic found on our Ocean floors.
The Sweet Anticipation bondage collection include Ball Gag, Collar & Lead, Spreader Bar with Cuffs, Under Mattress Restraint Set, and Faux Feather Ticke. Each item also comes with updated packaging, and a silky storage bag.
The new ranges, which are available for pre-order now for October delivery, were created in collaboration with Fifty Shades of Grey author EL James, and Lovehoney says they received a fantastic reaction from retailers and distributors at ANME.
Lovehoney B2B’s head of global sales Kate Hodgson-Egan commented: “It has been an immense joy launching these new sub ranges at the 2021 ANME show, which fell on the ten year anniversary of the first instalment of the erotic best-selling trilogy by EL James, Fifty Shades of Grey. The book stands today as a worldwide phenomenon, and we have loved riding the wave of the anniversary buzz together with our retailers and distributors this year.”