The Australian market for BSwish products is being served via LonBrook, and the partnership was boosted by BSwish’s rebrand earlier this year. In addition to new packaging and styles, this included the introduction of LE Beauty Editions of certain products.
LonBrook MD Michael Bassett said: “LonBrook and the Australian audience are loving the vibrant, fresh look, BSwish packaging and upgraded product designs and colours. We’re excited about the rejuvenation of BSwish, the on-point brand messaging, and the strong and consistent push forward. It’s clear this is just the beginning of a dynamic and expanding product lineup and lifestyle brand. We’re very happy we’re on board.”
A BSwish representative added: “We are thrilled about the continued growth and partnership with LonBrook. The reception from the Australian market has been incredible, and we’re looking forward to doing so much more together and introducing even more exciting products in 2024.”
LonBrook can be found online here
