Pjur has announced that after a successful 2019 the company is now focusing on less visible activities, as it says stepping up to its social responsibility has always been a priority. It has been donating to an aid project in Laos, where mortality rates for mothers and new-borns are high, since 2012. The aid organisation CARE is dedicated to tacking this situation and the Healthy Mothers project (Müttergesundheit) improves healthcare, supports the training of midwives, and helps mothers take control of the their and their children’s health and family planning. In the south of the country, the project is rapidly reducing malnutrition in children, empowering mothers and girls, reducing their workload and enabling them to secure their own income.
Boosting its green credentials, Pjur was awarded the Green Dot (Grüner Punkt) environmental certificate for 2018. By participating in the dual system for recycling packaging materials for consumer goods, the company has saved 4,143 kg of CO2 equivalent. Pjur also makes CO2 offset payments for all printing projects including flyers, POS documents, and training materials. This money is used to support initiatives such as reforestation projects in Peru.
Throughout the year, Pjur donates goods from overproduction to healthcare centres, information centres, AIDS counselling centres, and voluntary associations that provide free advice in Germany.
Alexander Giebel, CEO and founder of Pjur, commented: ““We are proud that our activities help to make the world a little better. We wish all our partners and customers a festive holiday season with their loved ones and a Happy New Year.”
