Home Industry News CalExotics scoops Creativity Awards for innovation in packaging

CalExotics scoops Creativity Awards for innovation in packaging

CalExotics scoops Creativity Awards for innovation in packaging

CalExotics has won two 2019 Creativity International Awards: a Silver Creativity Award for the Jack Rabbit® Signature collection, and a Gold Creativity Award for the In Touch™ Dynamic Trio and Passion Trio sets. Each collection was recognised for its outstanding packaging design in the Health & Beauty Packaging category.

The Creativity International Design Awards is an independent advertising, and graphic design competition that has been running since 1970. Winning entries are selected for their quality of art, or advertising impact, or both. The awards are open to both students and professionals around the world and each entry is judged by a rotating panel of advertising and design professionals. CalExotics has been awarded a Creativity International Award for its packaging design nine times.

“We are so honoured to receive these two stunning awards for our packaging,” said Susan Colvin, founder and CEO of CalExotics. “The spectacular artwork for our collections is modern, exciting, and captivating to the eye. We’re incredibly grateful to be recognised alongside so many other amazing companies.”

The Jack Rabbit Signature design incorporates three treatments across its packaging, including a foil treatment used to create an eye-catching 3D Jack Rabbit logo, a UV pattern treatment to give the package a fun, bright finish, and an emboss treatment designed to look and feels luxurious.

CalExotics’ In Touch Dynamic Trio and Passion Trio collection of premium multi-head interchangeable massagers is designed to triple users’ pleasure with a simple snap and twist. Both feature three bold, vivid pink interchangeable attachments and one premium base.

The In Touch box design features a foil treatment with a sleek metallic font, a spot UV treatment on the box to highlights its assets, plus glitter varnish that creates a holographic effect on its geometrical design.

Both designs for the two collections include a discreet keepsake box with a compact design which has been sized to fit in tight spaces such as a nightstand or under a bed. Each premium box also helps keep toys free from moisture and dust while allowing users to store their device safely.

View Jack Rabbit Signature and In Touch in the printed Creativity Awards Design Annual in Spring 2020. To learn more about CalExotics, visit b2b.calexotics.com