The February issue of ETO is available to read online now. With Valentine’s Day just over a week away, Paul Smith has some last-minute suggestions for retailers to make the most of the occasion, without breaking the bank. Also in this issue, Jane Bowles explains why Skins Sexual Health has moved into sex toys, and Tabitha Rayne discovers how adult businesses use Instagram.
Other articles focus on new collections of men’s lingerie, dealing with stock that doesn’t sell, what you should consider before engaging the services of a social media influencer, and how you can keep your trade secrets confidential.
Also in this issue, our Mystery Shopper visits Doncaster and our talented contributors include Colleen Godin, Violet Fenn, Tracey Whitmore, Topher Taylor, and M.Christian. To read the February edition of ETO online now just click here
