Broad appeal: Lovehoney urges retail to take advantage of new Broad City season
Posted: January 8, 2019
Retailers considering stocking Lovehoney’s Broad City Official Pleasure Collection will be interested to learn that the latest, and final, season of the Comedy Central show will be hitting TV screens on 24th January, and Lovehoney is encouraging its customers to take advantage of the opportunity.
The series follows the adventures of Abby and Ilana, two best friends navigating their 20s in New York City, and it is noted for its frank and funny portrayal of sex. Lovehoney says it has featured many sex toys, including a memorable scene that introduced pegging to a mainstream TV audience for the first time.
Lovehoney launched its official range of licenced sex toys with the hit show back in August 2017 with the irreverent, colourful sex toys designed to appeal to Broad City’s fan base as well as first time users. The hero product from the range is Nature’s Pocket pleasure balls – which fans of the show will know all about – with other highlights being the Yas Kween Bullet Vibrator, Pegasus Strap-On Kit, and In the Mood Lipstick Vibrator, along with other toys which have been inspired by Abbi and Ilana’s sexual adventures.
Kate Hodgson-Egan, Lovehoney’s international sales manager, said: “The fantastic range of Broad City products have been designed and developed in-house in addition to all packaging, POS and brand marketing collateral. We will have the full range of products and POS on display at the ANME show, so be sure to stop by Booth #201-203 to have a look. As the new season of Broad City premieres in the US on 24th January we are advising all retailers and distributors to get their orders in as soon as possible in order to have products ready for any viewing or launch parties superfans may have.”