Pjur has giving its branding a refresh, with new colours, imagery, and logo, and it has also updated its logo and vision. The company says that it has chosen shapes and colours that represent a lights on/lights off perspective while also reflecting all types of love, cultures, and emotion.
“The new fluid shapes visualise the curiosity and enthusiasm for the magic sparked by Pjur personal lubricant,” the firm said. “The colour gradients themselves stand for diversity and openness. The shapes can all be adapted from a circle, like a soap bubble. In terms of its iconography, the soap bubble stands for fascination, lightness, and unlimited dreams.”
The ‘lights on’ aspect is explained as: “Pjur stands for respect, so Pjur switches the light on, demonstrating that no one needs to hide their sexual desires and preferences. That is why Pjur visualises authentic and natural sexuality with the lights on image world in photos from real life of positive people with a natural look, in natural situations with natural lighting. Light, indirect and soft light meets intimate and emotional moments.”
As for ‘lights off’, the company said: “Pjur turns the light off to demonstrate the magic that Pjur sparks. This helps to show the mysterious and delightful side of Pjur, with intimate situations
and body parts photographed in high contrast. Close-ups and interesting perspectives of thrilling moments are captured from a secretive, observational perspective with the lights off. The focus is on aesthetic, sexy, natural and detailed shots of bodies and people interacting intimately.”
New products will reflect this ethos, the firm added. For more information click here.
