ETO is joining in with Black Friday this year by offering a range of deals on advertising packages throughout the month of November.
“Since moving to a digital-only service, we have been pleased with the level of support we’ve had from the industry,” said ETO publisher Lee Schofield. “Slots on our daily-updated website and in our weekly newsletter are already competitively priced but we’re now offering very special Black Friday deals this month.”
ETO’s website has around 10k unique visitors and 36k impressions each month, and its weekly newsletter has a circulation of over 14,500.
Schofield added that Black Friday ad bookings can be one-offs or run for weeks, months, and even up to a year ahead: “Clients can book space for the whole of 2023 if they wish,” he confirmed.
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