Appointments: Scala recruits Michel Minkhorst as new key account manager

Posted: August 29, 2018

Scala has recruited Michel Minkhorst as its new key account manager for Benelux.  He will be responsible for customer accounts in Belgium, the Netherlands and Luxembourg. He commented: “I am thrilled to join the company at such an exciting, dynamic time in its evolution. The outlook and goals of SCALA 2.0 offer many interesting opportunities and I can’t wait to be part of the company’s future successes and rapid market expansion.”

Michel has a strong background in commercial sales and marketing, having been active in various industries including sports and e-commerce. Scala says that an additional bonus is his extensive experience with Google AdWords, adding a digital savviness that will benefit Scala customers with online outlets.

In his spare time, Michel loves to unwind by working out; in the gym or on the football pitch. He has a busy social life and enjoys festivals, get-togethers with friends, spontaneous trips, and travelling.