Shake & make: Cobeco launches DIY Nuru gel

Posted: August 29, 2018

Cobeco Pharma has announced the launch of Shake It Up, an intimate massage gel which should prove popular with enthusiasts of Japanese erotic massage technique Nuru. Cobeco says it can be created by the user in four simple steps, and easily poured out over the bodies from the cup which is included in the packaging.

The thickness and amount of the gel is determined by the user: the more water used, the thinner the gel. The user also controls how slippery/smooth (the meaning of the word Nuru in Japanese) the physical contact during the massage is going to be.

Part of Cobeco Pharma’s Body to Body brand, each sachet contains enough powder for 250 ml of gel. Shake It Up will be available from mid-September. For more information visit or contact the firm via