Orion Wholesale has announced the launch of a new men’s label which has a target demographic of ‘trendsetters who love to experiment’. Called Nek, the company expects the new label to appeal to men who disdain both classic underwear and crotchless designs.
“The people who buy Nek outfits like parties, fashion and street style, and they are also confident, sporty and multi-sexual as well,” said Orion.
There are 15 garments in the first collection, all created by Orion’s in-house designers, including pants, shirts, trousers, and jumpsuits. Orion says the designers’ focus was on high quality material and a first class finish with love for detail. “Tight-fitting, stretchy material in a matte or camouflage look was used so that the outfits fit like a second skin and are extremely comfortable to wear,” the company said.
All outfits are available in sizes S-XL and six of the outfits are also available up to 2XL. The retail price is between €29.95 and €89.95. The packaging includes an eye-catching slipcase with the logo, a detailed image of the product, and text descriptions in a number of languages.
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