WOW Tech, the name behind leading industry brands We-Vibe and Womanizer, has announced it is expanding its professional sex toy tester panel and it is accepting new applications from across Europe now. WOW Tech’s stated goal is to develop high-quality sex-tech products that feature stylish and unique designs that satisfy customer needs and desires.
“This is only possible, if we incorporate the feedback of customers directly into product development,” said Johanna Rief, head of sexual empowerment at the firm [pictured]. “We take our job seriously and invest in R&D. All new products go through several development and testing phases. From the alpha testing with 10-20 employees to the actual product testing with about 100 external testers,” she adds.
In 2019, We-Vibe and Womanizer launched the world’s first professional sex toy tester panel – the MasturbaTEAM. A thousand people from around Europe registered for the tester panel, even before the brands announced the panel to consumers officially. The MasturbaTEAM grew by more than 300% in less than a week. With more than 3,000 people signing up, the site even crashed for a short time. Registrations are still coming in, so the tester panel will roll out globally in the new year.
“Interested parties can register for free and receive an e-mail as soon as a product is available that matches their preferences,” said Rief. “Potential testers just need to provide a few details on their preferences before receiving their neutral and discreet package in the mail. This way our testers can participate depending on their mood, desire and time.”
Participants are required to fill out a survey including their honest feedback. The results of the survey are evaluated internally and anonymously before going to the respective departments. Tester addresses are deleted after the products have been sent. Interested? Sign up here.
