Lisbet, a new collection from Róża, will be available this month from the Polish lingerie brand’s UK distributor, Alterego, and it marks a rather special occasion. Róża has recently celebrated 25 years of being in business, having been established in May 1995 by designer Dorota Różycka.
Alterego says that Dorota’s aim was to create underwear that will comfortably display the virtues of women in an erotic manner, and she still achieves this by taking on bold projects, working with high quality materials, and taking care of the smallest details.
“Hundreds of projects are created in the Róża studio every year,” said Alterego. “Hundreds of sketches, prototypes, fittings and tests. The choice of materials and accessories is not accidental; every detail is well thought out. The projects then go through dozens of research stages, and only then is it checked and approved by the Róża specialist designers.”
Dorota explained: “At the beginning it is only my dream, and then with time, imagination, and with the help of a bit of magic, the project becomes a reality.”
Róża’s catalogue includes push-up bras, thongs, classic briefs, shorts, garter belts, figo-belts, stockings, and nightgowns.
“We are proud that our products are perceived worldwide as an excellent European product,” said Dorota. “In addition to Poland, the brand has established itself in the UK through our fantastic partner, Alterego, and it is available pretty much all over the world. Our underwear is of course, associated with pleasure, which is why we also care about packaging. It completely reflects the passion for beauty – it stands out from the competition and makes Róża lingerie the perfect gift for every lady.”
Alterego Lingerie:
[T] 0845 094 6603
