MD Science Lab has announced that its recently released Swiss Navy 4-in-1 Playful Flavors collection set record sales in the build up to Valentine’s Day. The collection was designed to capitalise on the increasing popularity of multi-purpose products and consumers looking to explore new experiences, while also being mindful of their budgets.
“Our customers are sharing their needs and we’re listening,” said Briana Watkins, vice president of sales and marketing for MD Science Lab. “I want to thank our entire Swiss Navy team for helping us set an incredible new record for Valentine’s Day sales. We knew our Playful Flavors would be successful, but we were all surprised by its considerable popularity.”
She added that Swiss Navy formulas are renowned for being American-made and FDA-compliant, but the company took this product’s development a step further by having a Fortune 500 food company create the realistic, sugar-free flavours.
“We know consumers have come to trust Swiss Navy for our delicious flavors that encourage playfulness and exploration,” said Watkins. “We also know that creating a product that offers four unique uses all in one formula was essential for meeting the needs of end users. So many people are being budget conscious and also want more pleasure options at the same time. Our 4-in-1 Playful Flavors match what consumers are looking for.”
Watkins added that according to McKinsey & Company’s retail insight studies, multi-purpose products are experiencing a steady 30% growth annually, and the 4-in-1 Playful Flavors products provide consumers with four ways to enjoy them—for lubrication, massage, warming temperature play, and providing an edible experience.
For more information contact your Swiss Navy sales representative or visit https://swissnavy.com
