Lovehoney’s Masturbation May campaign was recognised at the International Performance Marketing Awards, where it scooped up the trophy for Best Integrated Performance Marketing Campaign. The awards were announced during a virtual ceremony on the 24th November 2020 and celebrates the industry’s most exceptional projects on a global scale.
Judges commended Lovehoney’s Affiliate Marketing team for their innovative approach when marketing a campaign surrounding masturbation, a topic which is still seen by some as a taboo subject, and they were also Highly Commended at the ceremony for the Best Use of Programmatic award for their display advertising campaign, ‘Stimulating Display to Reach a Performance Climax.’
Lovehoney’s head of digital performance Simon Boice said: “Lovehoney’s Affiliate Marketing team have put in a phenomenal effort to drive performance even harder in a year when everything is made more complex. Being recognised externally as exceptional reinforces something that those of us working with them already knew… they’re doing an amazing job.”
Lovehoney was the only adult company to be shortlisted within any category at the International Performance Marketing Awards. The full list of winners can be seen at https://performancemarketingawards.com/winners/
