The Lovehoney B2B team is maintaining its commitment to supporting its retailers, despite the current Covid-19 disruption, and sales executive Jade Bawa has come up with five suggestions how the company can help its customers.
“Lovehoney has always supported its retailers by providing a quality service and access to beneficial assets,” she said. “The Covid-19 disruption has meant that many companies across the globe have been forced to work from home and millions others furloughed, greatly limiting resources and creating challenges.”
So to ensure retailers are making the most of the services provided, here are Jade’s suggestions:
Make use of the Lovehoney dedicated B2B website where you can easily download high quality product images, video content, web banners, social media friendly images and GIFs for your own website and social media pages.
Eye-catching visual content is one of the best ways to draw customers in and achieve the best results for your brand. Not only will consistently adding new content to your website and social media improve your search engine rankings, but your website will appear more personable and trustworthy. This will make a better impact on customers as humans are, after all, visual creatures.
Additionally, if there is any hesitation in making a purchase or a lack of understanding about the quality of a product, then high resolution imagery and video content can be just as effective as handling the product in person.
Request product samples for your own sales video content. Whether you are making a short 30 second clip tailored for social media or longer content explaining product features, videos are a fundamental way to increase relate-ability and trust with customers.
Speak directly to your customers by putting your own unique stamp on a video. Every brand has its own identity and visuals are a great way to help set you apart from competitors and demonstrate the personality of your brand while highlighting the product features.
Utilise the Lovehoney branded point of sale material available to create the perfect display. Using the point of sale at hand will help to effectively deliver marketing messages and create a lasting impression when customers visit your shop. Whether you are trying to create an eye-catching display, highlight new products or encourage impulse buys, making use of Lovehoney’s high-quality point of sale material will help you to achieve this.
Consider giving away gifts with purchase items. Gifts are a great way to make a customer feel valued and subsequently leave them wanting to shop with you again. Even if the gift is small, it can still go a long way in improving customer satisfaction and creating a positive experience. Enquire at [email protected] or your account manager to find out what options are available to you.
Take advantage of online training with representatives. Product knowledge is key to gaining the customer’s trust. Ensuring your workforce are knowledgeable and confident in what they’re selling is the first step to great sales.
You can increase your understanding of the Lovehoney brand values and products by taking advantage of online training sessions with representatives. Training sessions will help you to create better experiences for your customers, as you will be able to effectively communicate product features and turn these into benefits when they engage with you.
Lovehoney B2B can also provide staff sample review programmes so that you are able to handle products in person, providing greater understanding of features. They can also supply detailed sales sheets which are perfect for adding to your telephone sales scripts.
For more information visit www.lovehoneytrade.com
