Doxy revamps branding and launches new website
Posted: December 10, 2018
Massager manufacturers Doxy has unveiled new branding and a new website. Featuring a revamped logo and colour palette, the site went live at the start of December 2018 and it has been designed to focus more clearly on ecommerce and building consumer relationships.
The redesign was managed by Ruth Douglas of Imp Ideas. She commented: “Doxy has an eye on growth for 2019 and one area of that is to increase the ecommerce side of the business. We want to make it as easy as possible for customers to buy their Doxy and find out about the brand, and the new website will deliver that.”
But the new branding isn’t just for consumers as Doxy is also rolling out new online and offline assets for its retail and distribution partners. Doxy sales director Leigh Dedhar explained: “Our new promotional materials will make sure that our trade partners have everything they need to merchandise and sell Doxy products. As we grow, we want to make sure we help our partners succeed with Doxy.”