Scala has appointed Liliana Brenninkmeijer as its new brand ambassador for CalExotics. Liliana will be Scala’s primary point-of-contact for all CalExotics related matters and will help retailers maximise the brand’s sales potential.
“The addition of Liliana Brenninkmeijer as our specialised CalExotics brand ambassador opens the door to new, exciting developments in the exclusive Scala and CalExotics partnership,” said Scala, announcing her appointment. “Liliana’s diverse background in consumer psychology, erotic B2C retail and product development ensures she is able to interpret current market trends and help retailers use them to maximise their own CalExotics sales potential. Liliana will be dedicated to developing CalExotics’ brand presence on the European market, working on brand awareness and promotion in conjunction with the Scala sales team and CalExotics representatives, which translates into in-store trainings and workshops for Scala retailers, plus the creation of new marketing materials to help boost sales.”
Liliana studied psychology with a specialisation in consumer behaviour. Supporting her studies, she worked as a retail assistant at Pure Lust Boutique in Amsterdam. After graduating, she was recruited by LELO as business development manager for Benelux. She commented: “I am very excited about my new challenge at Scala, as the company’s impressive heritage in the industry and its international presence as a premium distributor offer many dynamic prospects.”
Scala added: “We’re excited about Liliana arrival, as her professional experience and social, energetic personality will no doubt benefit the promotion of CalExotics as a must-have, quality brand in any retail assortment.”
