Shots has added a glow in the dark range to its Ouch collection. First seen in Europe at October’s EroFame, Shots says the new line – which includes paddles, butt plugs, cock cages, penis pumps, harnesses, and strap-ons – received an enthusiastic welcome from visitors.
“Glow in the dark stirs nostalgia.” said Yaël Toonen, product manager at Shots. “There is something intangible and magical about it. It’s a revival of the ‘90s and this trend is now back. Left and right we have seen some brands develop a glow in the dark product while the demand is growing, but none of them is offering a full glow in the dark portfolio, like Ouch is doing right now. This is something we are very proud of.”
The products come in a bright green colour, which Toonen says gives the range a fresh and clean look: “Usually when using glow in the dark products the aesthetic is white,” said Toonen. “We wanted to make sure the Ouch glow in the dark can be used at any given time and keep the fresh clean feeling which is ever so important in our products, that’s why we designed the entire portfolio in a crispy, sexy green.”
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“The timing of this release couldn’t be better,” said Sara Basilico account manager at Shots “Just in time for the busy holidays season but even more, after uncertain times we learned that people need a little bit more love and are ready to celebrate. The Ouch glow in the dark collection is these two factors combined.”
