LoveCherry is entering a new distribution agreement with US-based XR Brands, adding several of the industry’s most established product collections to its portfolio and strengthening access to the European market.
Under the agreement, LoveCherry will hold local European stock of key XR Brands collections, including Creature Cocks, Master Series and the company’s extensive range of adult furniture. The partnership is expected to provide retailers, e-commerce businesses and distributors with faster access to products, shorter delivery times and simplified purchasing processes.
“This agreement with XR Brands is an important addition to our international distribution portfolio,” said Gonzalo Zaragoza, CEO of International LoveCherry. “XR Brands has developed highly recognisable collections with a strong identity and an extensive product range. Our objective is to make these brands much more accessible to European retailers by providing local stock, rapid deliveries and the professional support our customers expect from International LoveCherry.”
Zaragoza added: “We are making a substantial investment in stock so that our customers can purchase XR Brands products directly from Europe without long waiting periods or complicated international import procedures. We believe that Creature Cocks, Master Series and the company’s furniture collections have significant growth potential across our markets.”
The first XR Brands products are expected to become available from LoveCherry shortly, with additional collections being added progressively.
Visit lovecherry.es for further information.
