Footage of massive-breasted male models sashaying down the runway for designer Duran Lantink during this year’s Paris Fashion Week flooded the internet… but did you know the bosoms in question were from XR Brands’ Master Series?
Two of the range’s products – Perky Pair Silicone Breasts and Ripped Silicone Male Chest – appeared on the catwalk in Dutch designer Lantink’s show. Lantink is known for playing around with ideas of genitalia and nudity in his collections. While the men’s breasts closed proceedings (and made the headlines), Lantink’s Paris 2025 show began with a female model wearing the ripped chest.
XR Brands’ Master Series is a range of BDSM and fetish products and the range of gender-play items – designed to give users hyper-realistic, body-transforming tools – also includes a vagina jockstrap. While the brand is known for pushing boundaries, its products’ appearance at Paris Fashion week surprised even the brand’s management.
“Honestly, we’ve always said these forms are runway-ready,” said Rob Phaneuf, XR Brands’ director of sales and marketing. “But we didn’t expect them to literally walk Paris Fashion Week! This is a huge win for our retail partners. Visibility like this creates immediate recognition and a new level of demand – not just from adult stores, but from performers, costumers, and now even the fashion crowd.”
The brand says that the Master Series collection has “…consistently offered products that blur the line between pleasure, fantasy, and art. Both the Ripped Silicone Male Chest and Perky Pair Silicone Breasts have been customer favourites. Seeing them hit the high-fashion stage signals a broader cultural shift embracing gender diversity, kink and alternative forms of self-expression”.
Rob Phaneuf added: “We’ve always designed with inclusivity, affirmation and fantasy in mind. Now we’re seeing those same themes take centre stage at one of the most prestigious events in the world. We couldn’t be prouder.”
Discover more at www.xrbrands.com.
