Xcite launches new Cariad imprint

Posted: May 16, 2014

Xcite Books has announced that it is launching a new erotic romance imprint, Cariad. The range will include six paperback books per year with a focus on strong, relationship romance with hot sex together plus an ebook-only list. For the first time the company will be making some titles available in Welsh to cater for the growing numbers of Welsh speakers.

Hazel Cushion, managing director for Xcite Books, said: “We have seen a huge change in the market after Fifty Shades and the popularity of ebooks. We feel the time is right to launch a very focused new range that is specifically targeted to female readers. We already have an extensive range of over 300 titles covering a broad spectrum of tastes and fetishes but love and romance are what our readers are asking for now. Cariad is the Welsh word for love, a fitting name for the new imprint as the new Xcite offices are close to Cardiff.”

As part of the expansion Xcite will be recruiting a new marketing executive to develop its multiple award-winning brand. Hazel explained: “We are really thrilled with the way the company is growing. We are looking for someone with a passion for erotic fiction and a successful track record in the adult industry to take the brand forward.

If you are interested in this new role contact Hazel at hazel@accentpress.co.uk