Xcite Books goes global

Posted: October 7, 2010

Erotic publisher Xcite Books has launched two new sites covering USA/Canada and Australia/New Zealand. These are operated on a franchise basis, enabling country-specific marketing and pricing to be implemented.

Xcite Books was founded in 2007 by Hazel Cushion (pictured) and it has since become one of the leading publishers of erotic fiction, winning Best Erotic Book Brand at the 2010 ETO Adult Industry Awards. Hazel created the brand after struggling to find quality erotic fiction aimed at women and couples. She said: “I wanted to develop a brand with a fresh, friendly image that was perfect for women to read alone or with their partners. We’ve found that short story collections are the most popular as they help readers switch from day to play mode, or from mother to lover, in a matter of minutes.”

Xcite’s titles have achieved the number one position in three erotic categories on Amazon and are stocked by leading UK High Street names Waterstones, WH Smith and Ann Summers, as well as a growing number of adult retailers.

For more information visit www.xcitebooks.co.uk