Womanizer hosted ‘an innovative masturbation pop-up’ in Berlin in October to celebrate the launch of the first vibrator in its portfolio, the Womanizer Vibe. The special feature of the pop-up store was the Pleasure Room, where the new product could be tested. More than 2,000 visitors were invited to try out the toy and then take it home for free.
“Many visitors waited up to four hours to enjoy this exclusive experience, which impressively underlines the immense interest and enthusiasm for the product,” said a Womanizer spokesperson. “Word of the special atmosphere spread quickly, with a queue forming in front of the store in Berliner Torstraße even before it opened. The queue stretched to the next street corner. In addition to the Pleasure Room, guests were able to find out about other Womanizer products or get a tattoo inspired by the brand in the inviting feel-good atmosphere.”
Image credit: © Womanizer/Maksim Baev
