Womanizer has partnered with artist and entrepreneur Iggy Azalea to launch a special edition of its Liberty 2. The company says this collaboration embodies the spirit of innovation, confidence, and the shared belief that pleasure is a fundamental aspect of self-care.
“We’re both in the business of making people feel good,” said Iggy Azalea. “Through this collaboration, we’re saying it’s time to prioritise your own satisfaction and celebrate your sexuality without any shame.”
Transitioning from her music career, Iggy – originally Amethyst Amelia Kelly – now focuses on ventures that bridge creativity and innovation. In 2024 she entered the crypto market with the launch of her coin, $MOTHER, and ventured into tech with DreamVault, a platform she co-founded and is creatively directing to support creators’ dreams and helping them monetise their content. Her latest endeavour involves partnering with Unreal Mobile as art director, with a focus on millennials and Gen-Z.
The special edition Liberty 2 is described as being a testament to the powerful message that pleasure is potent, and self-love is essential: “At Womanizer, we believe it takes bold and powerful women like Iggy Azalea to support and push female pleasure to be more accepted and celebrated,” said Verena Singmann, Head of PR at Womanizer. “Her influence and unapologetic stance on self-expression are crucial in breaking down barriers and advancing the conversation around sexual wellness.”
The Liberty 2 Special Edition is described as featuring a vibrant and exclusive colourway designed by Iggy Azalea, reflecting her fearless and bold style. Waterproof (IPX7), it sports eight intensity levels, magnetic charging and comes with a travel cover and travel lock.
