Womanizer is going on tour: in collaboration with its retail partners, it is undertaking a European roadshow to mark the brand’s 10th anniversary. From September to November 2024 its pop-up experience truck will visit a number of retail partner stores in major European cities, offering customers an opportunity to explore and engage with Womanizer and its products.
The roadshow will travel through Austria, Belgium, Czech Republic, Denmark, France, Germany, Netherlands, Norway, Poland, Spain, Sweden, and Switzerland and is designed to strengthen partnerships with retailers while providing customers with an engaging, hands-on experience. The pop-up will be located outside of selected retail partner stores and will be open to the public.
“As we celebrate a decade of innovation, our partnership with our retailers across Europe is more important than ever,” said Binh-An Dang, director of B2B sales at Womanizer. “This roadshow is not just about showcasing our products—it’s about creating an immersive experience that educates, empowers, and engages customers in a meaningful way. Together with our partners, we’re bringing the conversation around sexual wellness to the forefront, providing a unique platform for exploration and discovery.”
Womanizer says the roadshow will offer a truly immersive experience, combining cutting-edge technology with personalised consultations. The centrepiece of the event will be the Womanizer VR Experience, a 45-second video journey created by acclaimed 3D visual artist Jessica Avarello. “This VR experience brings millions of customer comments and reviews to life, offering a holistic exploration of pleasure,” the company says.
In addition to the VR experience, visitors will have the opportunity to engage in one-on-one consultations with professional sex coaches. Partner stores will also host masterclasses led by sex therapists, providing deeper insights into sexual education and wellness.
Visitors can also participate in the Orgasm Happy Hour, where they can spin a wheel of fortune to win discounts, free products, and exclusive gifts.
The roadshow kicks off in Stockholm on 5th September, and continues through Oslo, Gothenburg, Aarhus, Berlin, Warsaw, Vienna, Prague, Den Haag, Tournai, Mechelen, Paris, Zurich, Lyon, Bordeaux, and Barcelona, before culminating in Madrid on 2nd November.
