After its attempts to promote itself to NASCAR audiences as a driver sponsor was thwarted, Womanizer has taken out billboard advertising directly across from Daytona International Speedway during the week of the Daytona 500—the biggest race of the year, which gets more than six million views.
Womanizer has accused NASCAR of double standards, as it has a history of accepting men’s sexual wellness brands like Viagra and ExtenZe. NASCAR also partners with alcohol, nicotine, and firearm brands, and Womanizer says this highlights inconsistencies in its moral boundaries by permitting products with known health and safety risks while prohibiting Womanizer.
The purpose of the billboard campaign is to catch journalists’ attention and raise awareness of this bias. If brands focused on men’s intimacy and performance are ‘acceptable’, why hasn’t this same acceptance been extended to those which specialise in female pleasure?
“This isn’t just about one sponsorship rejection, this is about addressing a larger cultural bias,” said Verena Singmann, head of PR for Womanizer. “Women’s sexual wellness is a legitimate global industry that plays a positive role in self-confidence and connection.”
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