Womanizer appoints new marketing agency

Posted: April 18, 2018

Womanizer has announced that it has appointed BBDO Berlin as its worldwide lead agency for all aspects of future marketing communications, including product launches. Over one million Womanizers have been sold across 50 countries since company founder and – and Womanizer inventor – Michael Lenk brought the product to market in 2014. The device’s pioneering use of pulsating pressure waves allowed it to achieve what no other sex toy had managed to do before – deliver multiple orgasms without touching the clitoris.

“BBDO Berlin won us over with their understanding of our brand and the sector, a holistic, modern and internationally-orientated market brand strategy, as well as enormous creativity”, said Thuve von Bremen, director for sales and marketing at Womanizer. “We are really looking forward to working together and to the resulting projects.”

BBDO’s other clients include Dr Oetker, which is has worked with for more than half a century, and it is the global lead agency for Smart and Imperial Brands. It also provides brand communications for firms such as BMW, Lidl, Mars, Mercedes-Benz, Pepsi, and Wrigley.

Franzis Heusel, managing director of consulting at BBDO Berlin, said: “It is almost exclusively women who work for our new client. For this strong team, the question in the foreground was: ‘How do you advertise with sex, when everyone else advertises with sex’?”

Alexandra Schöne, account director at BBDO Berlin, added: “Our future campaigns will show that we have found a convincing answer for the target group of women.”

More information on Womanizer’s plans for the remainder of 2018 can be found in the May issue of ETO.