Pjur has unveiled its new Pjur Woman Selection set, a package containing three of the company’s bestselling lubes from its Woman range, which is said to be both an ideal starter set or a perfect gift for any occasion.
“The Pjur Woman Selection is aimed at women who want to treat themselves and also at men and women who want to treat someone else,” said Michael Bart, head of global and online marketing at Pjur. “The engaging claim ‘This one’s for you’ is targeted at everyone. It’s the perfect gift for Christmas, Valentine’s Day, birthdays or anniversaries.”
The three items in the set are 30ml bottles of Pjur Woman, Pjur Woman Nude, and Pjur Woman Aloe. Pjur Woman is a silicone-based lubricant, Pjur Woman Nude is water-based, and Pjur Woman Aloe is also water-based but also includes aloe vera.
Pjur believes the set gives retailers new selling opportunities and the ability to reach new target groups, as well as being an add-on for a toy sale. For further information, visit www.pjurlove.com
