Briana Watkins and Adam Moskowitz are joining forces to launch Wild Brands, a new sexual wellness company focused initially on sexual enhancement supplements for both men and women, with a first range of gummies and honey products planned for November.
Watkins, who will serve as CEO, and Moskowitz, President and COO, previously worked together at Pipedream, where they built a strong professional relationship before deciding to launch a company of their own. Bringing experience across product development, operations, sales and brand building, the pair plans to expand Wild Brands into additional categories over time.
“Briana and I have talked for years about combining our strengths and building something together,” Moskowitz said. “Wild Brands brings that dream to life. As president and COO, I am focused on creating the operational foundation that will support Briana’s vision as CEO and position the company for sustainable growth across multiple categories.”
“Our goal is much bigger than launching one supplement collection,” Watkins added. “Wild Brands gives us the flexibility to build new brands, explore additional categories and continue evolving alongside retailers and consumers.”
Branding will be a key part of the proposition, with Wild Brands opting for a sophisticated, sensual aesthetic rather than a novelty-led presentation. Animal prints, eye-catching imagery and playful details are designed to create a distinctive shelf presence.
“There are already many supplements on the market, so I knew Wild Brands needed to have its own personality,” Watkins said. “I aimed for the branding to be sexy, confident and fun, but not tacky. Every part of the collection is being developed to stand out and give retailers something visually exciting to put on their shelves.”
Preorders are expected to open ahead of the official launch. For more information, contact Briana Watkins at briana@wildbrandproducts.com or Adam Moskowitz at adam@wildbrandproducts.com, or visit wildbrandproducts.com.
