Wicked Sensual Care has announced the launch of Simply Timeless, a new line of products designed specifically for individuals experiencing perimenopause, menopause, and beyond. The company says Timeless offers a range of carefully formulated and supportive solutions, catering to diverse needs and preferences. And like all products under the Simply label, each formula is free from glycerine, parabens, and propylene glycol.
The four products – Timeless Aqua, Timeless Aqua Jelle, Timeless Hybrid + DHEA, and Timeless Silicone – have been created using rejuvenating ingredients that nourish and hydrate and to enhance the user experience and prioritise consumer education, all Timeless bottles feature Expanded Content Labels (ECLs). These labels incorporate a more legible font size and include a peel-off back label, offering additional space for information and in-depth guidance.
“Stepping into this space feels like perfect timing for us as a brand,” enthused Wicked Sensual Care brand strategist and resident sex educator Jessica Drake. “With the success, media coverage, and accolades garnered by our instructional release Jessica Drake’s Guide to Wicked Sex: Senior Sex, we confirmed that consumers are hungry for knowledge and support throughout all stages of their lives.”
She continued: “Menopause and aging can bring about changes in many ways. We deserve to explore our sexuality as it changes with time, and experiencing pleasure is our right. We want to help normalise talking about menopause and aging, and centre pleasure at all stages of life. Our Timeless line gives people different options based on their personal preferences, while each formula has been enriched with the most supportive ingredients in the sexual health and wellness space yet. I am proud to have had a part in creating this line, and I am grateful to our teams for their hard work and support bringing this to fruition.”
Director of sales Jennifer Brice added: “Timeless will provide consumers with a much-needed collection of quality products that address the concerns of people during menopause and beyond. Retailers have shared their customers’ requests for lubricants specifically formulated to enhance pleasure later in life. The Wicked Sensual Care team is pleased to offer support and education to all our distributors and retail partners, not only during the launch of Timeless, but throughout the year.”
Retailers can contact Jennifer via [email protected] to schedule online or in-person training on the new range.
