Westridge Laboratories, the manufacturer behind the ID Lubricants brand, has acquired Mayer Laboratories, adding the well-established Kimono condom range and Blossom Organics personal lubricants to its growing portfolio.
The acquisition brings together more than 70 years of combined experience in the intimate wellness sector and strengthens Westridge’s position as a manufacturing and distribution partner for retailers, distributors and healthcare organisations.
As part of the deal, Westridge takes ownership of several of Mayer Laboratories’ best-known brands, including the Kimono MicroThin condom range, Kimono MAXX, Aqua Lube and the fast-growing Blossom Organics collection of natural personal lubricants. The agreement also includes a portfolio of recently developed products and formulations that Westridge plans to introduce to the market in the future.
“Mayer Laboratories has built an extraordinary legacy defined by quality, advocacy and a best-in-class product philosophy,” said Gregg Haskell, Founder and President of Westridge Laboratories. By combining our manufacturing capabilities with Mayer’s specialised product expertise, we are well positioned to accelerate growth and expand the reach of these trusted wellness brands.”
To support a smooth transition, Mayer Laboratories founder David Mayer and the existing Mayer team will continue working alongside Westridge over the coming years, helping to maintain customer relationships and ensure continuity across the business.
Commenting on the acquisition, David Mayer said Westridge was the right partner to continue the company’s legacy. “Finding a partner that shares our commitment to consumer education and product integrity was paramount. Westridge Laboratories has the manufacturing capacity and operational scale needed to support both our established brands and the innovative products currently in development.”
Westridge said the integration will provide immediate supply chain efficiencies for existing Mayer Laboratories customers, while giving its global distribution network access to a broader portfolio of premium intimate wellness products.
Visit westridgelabs.com to find out more.
