We-Vibe owners get Laid

Posted: May 28, 2015

Standard Innovation, the Canadian company behind the We-Vibe brand, has announced the acquisition of Laid AS, the Norwegian designer and manufacturer of the Laid brand of sex toys.

“Laid’s well-designed, premium-quality products perfectly complement the We-Vibe brand,” said Frank Ferrari, president of Standard Innovation. “Laid co-founders Line Andersen and Karianne Ellekrans, have built a strong foundation for the brand and have an excellent reputation in the industry. I am incredibly pleased to have them join the Standard Innovation team.”

Laid products, including penis rings, dildos and vibrators made of silicone and stone will be available to distribution partners from June 3rd, 2015. The full product line can be viewed at laid.no.

Retailers can find a Laid distributor in their territory at laid.no/map or by contacting their Standard Innovation/We-Vibe sales representative. For more information on Laid products retailers should contact Standard Innovation at customercare@standardinnovation.com